LVMH (Moët Hennessy – Louis Vuitton)
LVMH qualifies for the RBC Imagine 2025 portfolio due to market-leading digital innovation across all its luxury brands. A highly-skilled workforce and plentiful cash available for investment in IT, logistics and partnerships means that the company is well-positioned to ride out the challenges and opportunities likely to appear over the next 5 years.
Four strategic strands are highlighted as vital to a luxury brands’ future success. These include a drive for enhanced omni-channel and e-commerce capability; a digital marketing strategy that boosts brand desirability; leveraging data and AI technologies to maximize consumer experience; and operational improvements to boost efficiency across the business.
LVMH in particular has the strength to lead from the front in China’s competitive luxury consumer pool and highly-integrated digital marketplace. Beauty brand Sephora is innovatively combining the experiential with advanced e-commerce functionality, and the group’s wider e-commerce visibility covers all the current marketplaces and verticals.
