LVMH – best placed to shape the future of the luxury sector

Published November 1, 2019 | 1 min read

Following up on our Landmark Imagine 2025 Study and Additional Imagine 2025 Research, we look to apply our learnings to the luxury sector. See below as we highlight LVMH strategic strands that shape the brand’s future success.

LVMH (Moët Hennessy – Louis Vuitton)

LVMH qualifies for the RBC Imagine 2025 portfolio due to market-leading digital innovation across all its luxury brands. A highly-skilled workforce and plentiful cash available for investment in IT, logistics and partnerships means that the company is well-positioned to ride out the challenges and opportunities likely to appear over the next 5 years.

Four strategic strands are highlighted as vital to a luxury brands’ future success. These include a drive for enhanced omni-channel and e-commerce capability; a digital marketing strategy that boosts brand desirability; leveraging data and AI technologies to maximize consumer experience; and operational improvements to boost efficiency across the business.

LVMH in particular has the strength to lead from the front in China’s competitive luxury consumer pool and highly-integrated digital marketplace. Beauty brand Sephora is innovatively combining the experiential with advanced e-commerce functionality, and the group’s wider e-commerce visibility covers all the current marketplaces and verticals.

Artificial IntelligenceDataE-CommerceImagine 2025LVMHLuxury Consumer