Collective Action

Unity is Power

What Opportunities Will Collective Action Create?

  • Lower costs for insurance companies and better risk management, thanks to real-time feedback loops driven by AI, machine learning and IoT
  • P2P and resale retail ecosystems stand to gain as values play an increasingly important role in the buyer’s journey. This could also benefit the environment — giving every garment a second life could reduce emissions by 73%
  • As transport and logistics become consolidated into the hands of the few, non-urban consumers could increasingly start enjoying urban convenience
  • New business models and industries. For instance, a robust, collaborative cyber liability system that shares responsibility for data breaches and the consequences of cyber threats could create a new industry for insurance

What Challenges Will Collective Action Bring About?

  • Commercial real estate could become less valuable as the gig economy grows
  • Pharma companies stand to lose as personalized medicine could lead to better treatment at lower cost
  • Companies that have traditionally relied on capturing user data, such as social media networks, will have to rethink their business model as consumers — backed by regulation — increasingly demand control on their personal data
  • Utilities have a crucial role in our increasingly interconnected world, but they’re also more vulnerable to disruption because of the magnitude of events

By 2025, collective action will have challenged the status quo, transforming industries and business models in the process. All thanks to technology.

It’s never been easier to act collectively. The power of social sharing is testing long-held beliefs, replacing them with trust in one’s peers and decentralized organizations. As the pace of disruptive change quickens, historical adversaries will have to work together to survive.


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For additional insight into the forces of change impacting the future, read the full Imagine 2025 report.