Key Points
- Software intelligence will play a pivotal role in the world’s ongoing digital transformation. Innovation in application performance monitoring, observability and security are at the heart of industry.
- Dynatrace is positioned to continue to benefit from the rapid cloud migration sweeping across businesses in all sectors, as it provides solutions for the management of complex data.
- Artificial intelligence and automation are critical to innovative software intelligence platforms, allowing users to precisely locate and resolve system issues.
- While CEOs will face IT ecosystem management challenges going forward, the benefits of software intelligence will allow accelerated product development, improved customer experience and better supply chain management.
Founded in 2005 and headquartered in Massachusetts, Dynatrace now has offices in countries around the world and celebrated its initial public offering on the NYSE in 2019 – a noteworthy moment for this global technology company. Aiming to “enable a world where software works perfectly,” CEO Rick McConnell emphasizes the pivotal role software intelligence platforms will continue to play in the ongoing digital transformation of business.
How are software intelligence platforms embracing innovation?
Innovation and transformation were key themes at RBC’s Technology, Internet, Media and Telecoms (TIMT) conference. Software intelligence platforms enable digital teams and executives to control and monitor their IT ecosystems, and companies like Dynatrace are embracing innovation, with forward-thinking solutions and technological advancements.
Key areas for investor interest include their innovative approach to application performance monitoring, real user monitoring, log management and observability. As digital transformation continues, ensuring businesses have a comprehensive view of their digital environments will become increasingly imperative and provide CEOs with much-needed strategic control.
“Our customers increasingly want their software to work perfectly, and so they need solutions that give them broad based end-to-end observability,” says McConnell. “The existing vectors of growth are clearly still in application performance monitoring and we are innovating in interesting ways. The observability market and application security market are really converging.”
“The world these days runs increasingly on software, and we aim to deliver flawless digital interactions and enable cloud computing to be done right.”
Rick McConnell, CEO, Dynatrace
A world in the clouds
Dynatrace points to the gargantuan rise of cloud computing in the business world as evidence of an exciting future for the software intelligence space.</p
“The world these days runs increasingly on software, and we aim to deliver flawless digital interactions and enable cloud computing to be done right,” says McConnell.
“Digital transformation continues to grow at a very rapid rate. The movement to the cloud is part of that.”
From IaaS (Infrastructure as a Service) to SaaS (Software as a Service), it is clear that cloud computing will define the digital world’s near future. Software intelligence companies could reap the rewards of this ongoing evolution by providing users with the comprehensive and continuous control they need over their cloud environments.
Advanced technology: AI and automation
Critical to the Dynatrace platform is the use of AI and automation. These tools allow software intelligence to replace older manual network operation centres – improving service and efficiency. Investors and stakeholders are likely to monitor ongoing advancements in both AI and automation, as they could have direct effects on the software intelligence offering.
“AI is probably our biggest differentiator,” says McConnell. “Most companies provide dashboards, with red, yellow and green status updates. But that is not enough in the world today. Companies need to know precisely where they have an issue in the system, allowing them to make rapid corrections. AI enables us to give customers that information.”
“Observability is going to become a mainstream market.”
Rick McConnell, CEO, Dynatrace
Looking ahead
Investors and customers alike will be looking ahead towards software intelligence trends of the future. According to Dynatrace, data will become a growing buzzword in this space.
“With the rapid ongoing digital transformation and evolution to the cloud, companies are facing a challenge when it comes to managing today’s explosion in complex data. Overcoming this challenge and managing IT ecosystems will be a key trend in the future. And automation is vital to that,” says McConnell.
Alongside this, future software intelligence platforms could help alleviate the current tension between IT operations’ accelerating product development, and AppSec’s concerns about delivery from a vulnerability standpoint. According to McConnell, as the space continues to advance, some of this pressure will ease. The result? Companies will be able to rapidly speed up product development and improve overall customer experiences.
“Observability is going to become a mainstream market,” predicts McConnell.
This content is based on commentary and analysis from RBC Capital Markets' Global Technology Internet Media and Telecommunications Conference hosted in New York, NY on November 15-16 2022. For more information about the conference, please contact your RBC representative