The real test is coming up

Our overall impression from 2Q25 reporting season.

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By Lori Calvasina
Published | 1 min read

Key points

  • Our overall impression from 2Q25 reporting season is that companies are managing through tariffs fairly well so far, but it’s still too early to assume tariffs won’t generate inflation pressures.
  • This past week was the first one with both volume and breadth in reporting season, giving us a sense of the story that’s emerging.
  • But the narrative could still change as this upcoming week sees well over 150 SPX companies report.

Key takeaways from our earnings call transcript reading so far

First, the overall tone still seems “fine but not fabulous” as we observed last week. Week 2 sounded more mixed than week 1, which was mostly Financials.

Uncertainty, unevenness, ongoing challenges in certain markets, cost pressures, consumer caution, delays in decision making, the fluidity of the tariff environment, interest rates, and difficulties forecasting remained key themes for some companies, while others emphasized resilience along with greater stability, consistent business conditions, healthy corporate balance sheets, improving sentiment, a desire to push forward among their customers, and easier comps coming up.

Overall, companies seem to be managing through headwinds, though some are doing so better than others or sound more confident about their ability to do so going forward.

On demand - our impression coming into last week was that tariffs and policy uncertainty generally had been accompanied by no meaningful impact to demand for some companies, a pause in activity or delay in decision making for others, and a pull-forward of purchases or activity for others, though the exact mix between the three seemed unclear to us. That generally remains our impression after going through last week’s transcripts.

We found a number of companies in all three categories and think we’re still in a discovery process here as to how this will end up shaking out. This matters b/c pull-forward poses downside risk to EPS while delay poses upside risk to EPS.

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Our expert

Lori Calvasina
Lori Calvasina
Head U.S. Equity Strategy, RBC Capital Markets

 

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