Directions in Tech

A seismic technology shift is underway around the world, heralding in an era of limitless connectivity and innovation that will redefine the future of every industry and individual. Explore what’s next for technology and how this will impact the way we live, work and invest.

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Featured Technology Content 

Digital Transformation Spurs Evolution for Software and Cybersecurity

At our Technology Private Company Conference, executives gathered to discuss the impact of software’s inexorable growth on cybersecurity, fintech, adtech, martech and more.

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How Cloudflare Plans to Build the Internet of the Future

Cloudflare has a mission – it wants to help build a better internet.

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HubSpot’s Strategy to Help More Companies ‘Grow Better’

RBC Capital Markets CEO Derek Neldner speaks to Yamini Rangan, CEO of HubSpot, about the pillars and processes that will steer the software company’s growth into the future at RBC’s Global Technology, Internet, Media and Telecommunications (TIMT) virtual conference.

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How ServiceNow Hopes to Multiply its ESG Impact

RBC Capital Markets CEO Derek Neldner spoke to ServiceNow CFO Gina Mastantuono about digital workflows in a hybrid world and how embracing ESG at the top could increase impact.

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Creating Value for Tech through the Digital Marketplace

RBC Capital Markets’ Internet Research Analyst Brad Erickson sat down with Fortune Magazine to discuss the ever-expanding reach of digital marketplaces, and how tech firms must innovate their business models to pursue avenues for growth.

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Sales Efficiency and Other Takeaways From Software in 2021

Sales efficiency is a key driver of a software company’s path to profitability and a strong indicator of its potential to reach long-term operating models. Our Software Equity Research Analysts Rishi Jaluria and Matt Hedberg examine how sales efficiency trends will impact the software sector’s future growth and valuations. “RBC Imagine™: Sales Efficiency in Software” was originally published on July 21, 2021.

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